James is known for his strong visual and energy based work. Directing Commercials, Branded Content, Music Videos and Film, James is a specialist in directing high-paced projects branding them with his unique edge.
Raised on punk rock and skateboarding; James attributes his youth as a key influence in his visual style and approach to storytelling. Extremely experienced on set and having a wealth of technical knowledge, James works hard and calm to give every brief a life beyond expectations.
James is always pushing his skillset to create work that's at the cutting edge of moving picture culture. He has shot commercial content for brands such as; Toyota, The Athlete’s Foot, Bisley Workwear, Van Heusen, Calvin Klein, Jacob's Creek, Philips and ASICS.
Working with the best technicians in the industry, James is well and truly at home on set. With a calm and personable approach, James crafts tone and pace with intent and ensures the core message of each brief is achieved with little fuss and a unique spin.